GENRREV LLC
|Co-Founder & Chief Technology Officer
Charlotte, NC, US
Summary
Co-founded and led an independent SaaS company, commercializing proprietary operating-platform IP developed at Autobell Car Wash to deliver innovative solutions to the car wash industry.
Highlights
Architected and designed a comprehensive carwash operating platform, integrating hardware-agnostic POS, mobile app, dynamic pricing, CRM, loyalty, and IoT automation for enhanced operational efficiency.
Led the end-to-end architecture and development of a full-stack SaaS platform based on proprietary IP, successfully guiding the product from conceptualization to commercial launch.
Achieved significant commercial validation by securing platform adoption across 90+ car wash locations, proving scalable deployment and real-world operational viability from inception.
Recruited and directed a high-performing cross-functional team of engineers, product managers, and commercial partners, overseeing the entire product lifecycle from ideation to market.
Established robust cloud infrastructure, data architecture, and security frameworks, ensuring a scalable and secure production environment for the SaaS platform.
Defined a strategic product roadmap and go-to-market technology strategy, driving ongoing platform evolution to support sustained commercial growth and market expansion.